The Rise In Mobile Gambling Popularity

By Online Pokies

The Rise In Mobile Gambling Popularity

Mobile gambling is quickly gaining popularity among the younger generation who are uninterested in traveling to a land based casino to play their favorite games. There are many mobile casino sites already operating and new sites being launched frequently.

Continuing advances in technology are helping to grow the mobile gambling industry. Many mobile casino games now boast the same live feature that allows online casinos to connect their players with real game dealers that they can see and interact with,making their experience more realistic and satisfying.

The growth of mobile gambling is nothing new as it has been one facet of the gambling industry since at least 2011. In the years since then mobile gambling is becoming more popular in the U.S. but also in countries such as Japan. One market study shows that by 2013 the mobile gaming industry in Japan was valued at $5.4 billion. The previous year the country’s mobile gambling industry was valued at 311.1 billion yen. Of all the gamblers living in Japan by 2013 half of them do their gambling on their mobile device while in 2012 only 30% of them had been doing so.

The same year, more and more people were engaging in sports betting on their mobile devices. This is especially true in the U.K. where 4.3% of those who owned an iPhone had at least one app for a sports betting site. At the 2013 Mobile Gaming & Gambling Summit it was reported that 30% of those who played on mobile sports betting sites did so once per day. Of mobile sport bettors 54% of them engaged in the activity on a monthly basis.

By 2014 mobile devices were being used for online gambling more than desktop computers were. At that time 55% of those in the United States using the Internet were doing so on a mobile device. In 2015 it was determined that people were gambling on mobile devices more than they had in the past. While the average amount of time one would play a mobile game was two hours in 2015 it had only been one hour and 23 minutes in 2012. It has been estimated that by 2017 mobile gambling revenues from all over the world will exceed $100 billion. By 2018 it has been predicted that 164 million will gamble online using a mobile device.

As smart phone technology is even further developed mobile gambling is becoming even more popular. Many mobile friendly online casinos are already offering members exclusive bonuses for playing on their devices. Online casino software companies have made it a point to design software that can be used on all major smart phones. The graphics and sound effects of mobile casino games are created to be just as high quality as online casino games played on a desktop computer.

While gambling laws are different in each of the world’s countries, some countries have laws that specifically address mobile gambling while others have completely outlawed it.

Millennials and Gambling

By Online Pokies

Millennials and Gambling

Many millennials are increasingly being targeted by casinos throughout the country. Over the course of the last two years, millennials have been gambling in land based casinos less and less and when they do they don’t spend as much money as they used to. Many millennials have turned to online casinos because they find them to be more entertaining and ultimately, more satisfying.

One reason for this seems to be that millennials are used to being in control of their entertainment. Since most games at land based casinos have traditionally been games of chance, millennials tend to avoid them because they prefer skill based games. Land based casinos are also rolling out interactive video game type entertainment for millennials because most millennials grew up playing video games and enjoy the interaction that comes with them.

Since millennials are more interested in interactive casino games than any other generation has been, land based casino operators have been unhappy that most millennials have little to no interest in playing slot machines.

An issue that casino operators are facing is the somewhat misguided notion that millennials don’t gamble much in Las Vegas because there are so many other things to do. The general consensus among those in the know is that millennials wouldn’t even visit Las Vegas if not for the nightlife it has to offer, having nothing to do with gambling.

As millennials have full access to casino games online they realize that gambling at land based casinos doesn’t pay out often enough to make it worth the risk. This is an advantage that previous generations did not have, and one that is hurting many land based casinos in business today. When millennials do gamble they are primarily doing it to hang out with friends as opposed to doing it simply to win money.

Nevada and New Jersey are two states that have recognized the value of getting millennials to gamble. As a result, both states have implemented legislation that allows their casinos to roll out new skill based games. The theory behind these games states that savvy players will win skill based games more often than others will win luck based games. Japan has already introduced skill based games into its casinos, with much success.

Casinos throughout the U.S. are also struggling to attract millennials who will gamble because many millennials have figured out that land based casinos are known for nickling and diming their gamblers to death.

Some casinos are rolling out electronic table games in an effort to attract millennials for gambling, such as the Sands Casino located in Bethlehem, Pennsylvania.

The diversity of millennials is proving to be a struggle for most land based casinos. Millennials seem to be more interested in activities such as sports betting and online Poker than in more traditional casino games. However, it is inevitable that there are millennials that have no interest in sports betting or online Poker. This means that the stereotypes of millennials are causing much confusion.